What You Must Know About Minisite Design
December 12, 2009
You might argue that you can write a sales letter for your product and slap up some kind of plain HTML page without any design at all. But think about it, when visitors land on your page and you’re selling them your product or service, do you expect them to believe you when you don’t even have a decent design that goes with the sales letter? I wouldn’t believe and I strongly believe you agree with me on this point.
The same thing goes for squeeze page with an ultimate footer ad. Having a professionally designed, nice looking squeeze page will increase your credibility, thereby increasing your opt-in rate. For this single reason alone, you ought to really get a minisite design done by a professional. If you have a poor minisite design yet you say to yourself “I want to get more traffic to my website“, you’re wasting valuable traffic since your website won’t convert well.
Now, you may think that you want to design a minisite by yourself. Well, the answer is NO you really don’t want to do it yourself. This is especially true if you don’t know a thing about graphic design. Why? I’ll give you three reasons why. First, your design is most likely very bad. Second, you’d spend countless hours trying to design your minisite and your final design will still be very poor. You’d be a lot better spending your time to do stuff that you’re good at. The third reason is that hiring a professional minisite designer will save you both time and money, and the design will be tens, if not hundreds, of times better than your design.
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