SpeedPPC: The fastest AdWords management tool on the planet
November 30, 2008
Saw a fascinating AdWords management program recently. Called SpeedPPC it lets you build massive Adwords campaigns in ultra-fast time. The skill of running PPC campaigns effectively is to construct your campaigns to include a chunky range of keywords with ad copy relevant to each keyword too. Crafting ad copy like that increases your CTR which is good for traffic volume and for keeping your click costs under control.
SpeedPPC takes this process a step further: it lets you build landing pages that are focused on each keyword as well. So you can quickly build a complete sales conversion system consisting of an enormous number of keywords, ads that are relevant to each keyword with keyword level URLs that guarantee that your website visitors land on a web page that includes the exact words they have been looking for when they clicked on your ad. The result is that you are much more likely to get conversions from your web visitors.
An approach like this is widespread practice but the issue most adwords managers have to deal with is time shortage and this is where SpeedPPC really can help out. I watched a demo of somebody using SpeedPPC that showed them setting up a complete campaign consisting of over 8710 keywords and over 430 ads all in appropriately themed Ad Groups as well as over 8700 landing pages – all in about 12 minutes!
I guess if you are running a lot of AdWords campaigns or if you take your affiliate marketing really seriously then a system like SpeedPPC is a real time saver.
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