Backlinks, Backlinks, Backlinks – That’s All I Ever Hear
October 29, 2008
The most important thing that you can do to have an effective web site is have other web sites link to it. Usually, there are 2 types of backlinks, One-way and Reciprocal. Both are simple and effective strategies to building site visitors but one is much more powerful than the other – One-Way backlinks.
Reciprocal links are when you link to a site and that site also links back to your website. This was a common type of linking a few years ago and is still widely used. Often times site owners get great traffic by participating in a link exchange service or system created specifically for reciprocal links. A link exchange is a group of site owners that exchange links with each other.
One-way links are mearly a link to your website from another website without the exchange. In some cases you may agree to exchange links to different sites which is called an n-way link exchange. This type of linking is thought to be by most experts to be more successful than reciprocal links. Google really prefers this type of linking over reciprocal linking. But, it can be very difficult to get a one-way link. There are three major strategies for getting one-way links: submit your web site to directories, give away something of value that includes your link, pay for a link on another high ranking page.
1. Creating backlinks by submitting your site to directories or directory submissions is usually free unless you decide to pay for upgrades. Directories are special websites that list other sites that visitors may be interested in and are usually hand edited so they have additional authoritative weight in the search engine formulas. There are software applications that can help with the mundane process of filling out directory web forms. One of the least expensive is Directory Site Submitter.
Directory Site Submitter will allow you to set up and manage multiple projects with multiple websites per project and then help you submit to over 400 free of charge directories. The backlinks from these sites will be helpful for SEO reasons more than actual traffic.
2. Another solution is to give away something of value that contains your link. Articles are very popular since so many people need web content. They are inexpensive to write and can be effective at building one-way links to your site.
3. Steer clear of purchasing links on websites for SEO purposes. It can cost up to $100 a month or more to put your link on a high ranked site and it still might not count in the search engine formula. Google has repeatedly said that purchasing direct links will not be of benefit for SEO. But, you may still use this technique to drive visitors from a high traffic site to your website.
The truth of the matter is that if you are working to build long term income, it is going to take a while before your web site becomes profitable. A long term strategy for a website might take six months or even a year for it to start generating income. It is also essential to start getting back links at once. Choose your links cautiously. Verify that you are not choosing links from low level web sites, scraper sites or inbound links from bad neighborhoods.
Keep in mind, in today’s competitive Internet environment, if you would like a successful web site then you will have to do at least as much or more SEO than the websites on the first page of search engine results.
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